About me

Ashwyn Lall- The Founder

Ash is a First-Class Graduate in Sports Business Management and has worked in Local Government, Sport for development and sports business. Currently, he works at Oporto Sports Management as their Digital Content Executive.

Ash’s Sports Talk is a platform that shares the latest developments across sport, entertainment and culture along with invaluable insights from industry leaders.

My portfolio

I’ve collaborated, worked and supported many amazing organisations. Check out the work I’ve been involved with!

Get Berkshire Active

Get Berkshire Active logo

Get Berkshire Active is the Active Partnership for Berkshire, a charity with a social purpose to use sport and physical activity to transform lives. I’ve had the pleasure to work for this charity by managing their digital marketing channels to promote their services. Furthermore, I coordinated a national social media campaign called #MovingCan, which reached over 1 million people online.

Reading FC Community Trust

Reading FC Community Trust Logo

The Reading FC Community Trust offer a safe environment to care, educate and develop young people through sport and physical activity. My involvement with the Trust saw me plan, manage and implement marketing strategies to optimise engagement, web traffic and brand awareness to the company. I grew their social media following and reach by 35% during my appointment by devising an interactive, consistent and value-driven content strategy.


My feature on Ed Bowers’ Sports Career Podcast

I’ve spoken on The Sports Career Podcast about the opportunities starting a blog can bring you.

Stoke & Dagger

Stoke & Dagger are a sports animation agency that’s worked with some BIG names, including Great British Rowing, Betfair and Paralympics GB. I’m their freelance writer producing their Back Page newsletters and other blogs sharing how brands utilise videos to enhance fan engagement.

Behind Sport

Behind Sport aims to explore behind the sports industry’s scenes, shining a light on the hardworking people and fantastic work taking place.

I’ve contributed to them by writing their weekly sports business round-up series, which collects the hottest news in sports business per week.

British Boxing News

British Boxing News are a leading media voice for British boxing from the latest news, exclusive interviews and insights into the sport. I’ve contributed blogs, including exploring the personal brand of upcoming boxers and fight previews.

Row Perfect UK

Row Perfect UK is an online rowing shop selling specialist rowing equipment to support athlete performance. I’ve interviewed Team GB Rower, Jack Beaumont, about his athletic career, personal highlights and ambitions for the future through the medium.


An internationally recognised organisation, delivering endorsed football scout courses worldwide. I had the pleasure to interview their Founder, Purves Ali, about his sports career, advice for the next generation and his work at the PFSA.

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