About me

Ashwyn Lall- The Founder

Ash is an established sport marketing professional who’s had experience working for an award-winning sports marketing agency known as Oporto Sports Management while beginning his sports industry career at a sports charity, Get Berkshire Active.

Ash’s Sports Talk is a platform that shares invaluable insights around athlete-driven marketing, fan engagement and audience retention strategies captured through content. Plus, exclusive interviews with sports industry professionals.

My portfolio

I’ve collaborated, worked and supported many amazing organisations. Check out the work I’ve been involved with by clicking on the logos below!

Oporto Sports Management

Oporto Sports Management logo

Get Berkshire Active

Get Berkshire Active logo


My feature on Ed Bowers’ Sports Career Podcast

I’ve spoken on The Sports Career Podcast about the opportunities starting a blog can bring you.

My feature on the Signature Sports Marketing podcast

Stoke & Dagger

Stoke & Dagger are a sports animation agency that’s worked with some BIG names, including Great British Rowing, Betfair and Paralympics GB. I’ve worked as their freelance writer producing their Back Page newsletters and other blogs sharing how brands utilise videos to enhance fan engagement.

Behind Sport

Behind Sport aims to explore behind the sports industry’s scenes, shining a light on the hardworking people and fantastic work taking place.

I’ve contributed to them by writing their weekly¬†sports business round-up¬†series, which collects the most informative news in sports business per week.

British Boxing News

British Boxing News are a leading media voice for British boxing from the latest news, exclusive interviews and insights into the sport. I’ve contributed blogs, including exploring the personal brand of upcoming boxers and fight previews.

Row Perfect UK

Row Perfect UK is an online rowing shop selling specialist rowing equipment to support athlete performance. I’ve interviewed Team GB Rower, Jack Beaumont, about his athletic career, personal highlights and ambitions for the future through the medium.

The Professional Football Scout Association

An internationally recognised organisation, delivering endorsed football scout courses worldwide. I had the pleasure of interviewing their Founder, Purves Ali, about his sports career, advice for the next generation and his work at the PFSA.


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