The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.
ONE Championship soon to release The Apprentice, Sport England appoint a new director and the NWHL secure their largest-ever sponsorship.
Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?