Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?
Tag Archives: Womens sport
The AST Wrap: Innovation, partnerships and culture
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
The AST wrap-up: Twitch x Milan, Steph Curry and Drake
It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
The AST Wrap-up: Sports sponsorship continues to fuel commercial growth
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
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The AST wrap-up; the sports industry’s evolving into an entertainment business
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.
Significant moments which revolutionised contemporary sport
Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.
Sharing lessons sports professionals can learn through sports content 