A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
The sports industry’s evolution into an entertainment business continues to leverage an appeal to a broader market.
Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.