Hooked On Fight Content- 04.12.21

The weekend has arrived, meaning it’s time to wrap up the most outstanding pieces of content across the fight game!

Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.

Exclusive Interview with Layla Anna-Lee: Presenter and Content Creator

Layla Anna-Lee has been the voice of the Olypmics, FIFA World Cup, UFC Europe and poker. Hear what she has to say about working as a content creator in sport.