Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.

Exclusive Interview with Layla Anna-Lee: Presenter and Content Creator

Layla Anna-Lee has been the voice of the Olypmics, FIFA World Cup, UFC Europe and poker. Hear what she has to say about working as a content creator in sport.

Is animated marketing the sports industries answer for 2021?

Do you want to discover the impact animated marketing can make for global sports properties? If so, click here!

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

The AST weekly sports business wrap-up, edition four

Combat sport continues to push boundaries, technology remains the industries savior and rivals become allies in Rugby.

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.

Significant moments which revolutionised contemporary sport

Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.