Hooked On Fight Content

Are you a marketer in the fight game wanting to learn how you can maximise impact through content? Well, you’ve come to the right place.

How does Khamzat Chimaev’s personal brand enhance his marketability?

Khamzat Chimaev has grown to become a UFC prodigy, and many can’t wait for his return at UFC267. But what potential lies behind building his personal brand?

Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.

Exclusive Interview with Layla Anna-Lee: Presenter and Content Creator

Layla Anna-Lee has been the voice of the Olypmics, FIFA World Cup, UFC Europe and poker. Hear what she has to say about working as a content creator in sport.

Is animated marketing the sports industries answer for 2021?

Do you want to discover the impact animated marketing can make for global sports properties? If so, click here!

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

The AST weekly sports business wrap-up, edition four

Combat sport continues to push boundaries, technology remains the industries savior and rivals become allies in Rugby.