How does Megan Anderson’s personal brand enhance her marketability?

Ever thought about how you can maximise impact after you stop competing as an athlete? Well, Megan Anderson has you sorted on that!

What trends can the sports industry expect in 2021?

2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!

The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

The AST wrap-up, edition five

It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.