Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!
How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!
Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?
This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.
It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.