What trends can the sports industry expect in 2021?

2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!

Exclusive interview with Ibrahim Emsallak; General Director at the Flemish Boxing League

Ibrahim Emsallak is a big deal in the Belgium boxing scene, being the director of the Flemish Boxing League. See what he has to stay about pursuing a career in sport.

MMA vs Boxing; which sport has the more efficient business model?

MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

Khabib Nurmagomedov, what can we learn from ‘The Eagle’s’ attitude in and out of the Octagon?

Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours?