The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

Khabib Nurmagomedov, what can we learn from ‘The Eagle’s’ attitude in and out of the Octagon?

Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours?