The AST Wrap-up: digitalisation keeps sport ahead of the curve

DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!

The AST wrap-up; sport continues to act as a tool for worldwide development

The week of sports business has been hot on sport for development, diversifying football sponsorships and further viewership records established.

The AST wrap-up; record-breaking viewership, new sports content and sport development

This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?

Ash’s Sports Talk, your second weekly sports-business wrap-up

This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.