Christmas day has passed, but the celebrations haven’t stopped as the AST wrap-up has arrived!
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?