Exclusive interview with Arnaud Sivignon: Commercial Coordinator at the International Tennis Federation

Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

The AST-wrap up: sport is becoming bigger than itself

Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!

The AST Wrap-up: Santa’s delayed delivery of sports business news!

Christmas day has passed, but the celebrations haven’t stopped as the AST wrap-up has arrived!

The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise

Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.

SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?