Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!
Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?
Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
Christmas day has passed, but the celebrations haven’t stopped as the AST wrap-up has arrived!
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?