Tag Archives: Sportswear

The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

Posted byAshFebruary 21, 2021February 21, 2021Posted inThe AST Wrap-upTags:Adidas, betting, British Gambling Council, bud light, Content partnership, DraftKings, footwear, Formula One, gambling, Gatorade, Honda, International Automobile Federation, media value, motorsport, NFL, Pepsi, racing, Red Bull Powertrains Limited, Red Bull Racing, Reebok, Sponsorship, sporting goods, Sports content, Sports Culture, Sportswear, Super Bowl LV, The UFC, TikTok, VerizonLeave a comment on The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

The AST Wrap: Innovation, partnerships and culture

A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!

Posted byAshJanuary 3, 2021Posted inThe AST Wrap-upTags:Adidas, Baron Davis, Budweiser, ESports, Gaming, Global Goals World Cup, JD Sports, KFC, KFC Gaming, Lifestyle brand, Lionel Messi, marketing, Partnership, Reebok, Retail, Saudi Arabia, Shoe Palace, Sport for development, Sports Culture, Sportswear, Womens sportLeave a comment on The AST Wrap: Innovation, partnerships and culture

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