The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST Wrap-up: Sports sponsorship continues to fuel commercial growth

Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.

SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

Ash’s Sports Talk, your second weekly sports-business wrap-up

This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.

The Ash’s Sports Talk weekly sports business wrap-up

The Sports Business weekly wrap-up brings you the most informative news stories all in one place.