Crossover athletes have proven to be hidden gems when it comes to maximising impact online and building highly engaged communities. What transferable skills can traditional athlete’s take away from this?
Tag Archives: Sports industry
Content lessons with Ash: How can athletes make the most of Twitter bios?
When interacting with anyone, research beforehand, whether for a job interview or similar, is normal. Well, Twitter bios are an essential analogy which matches perfectly. How can we maximise them?
Oporto Sports Series: Exclusive Interview with Sam Pinkham
Sam Pinkham is the Communications Manager at Oporto Sports and has kindly shared his marketing wisdom based on his experiences across the sports industry.
Oporto Sports Series: Exclusive Interview with Gary Webster
Gary Webster is the Creative Director who’s had various responsibilities and successes throughout his sports industry career and kindly chooses to share his wisdom on Ash’s Sports Talk.
Israel Adesanya x Dan Hooker collaboration: the influence of athlete-driven marketing in combat sports
UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!
How can you support your clients to maximise impact for national campaigns?
The sports industry is a lucrative sector that attracts attention from audiences beyond sport. County FAs have utilised various national campaigns to follow this theme, give this blog a read to discover more.
Oporto Sports Series: What can we learn about how County FA’s have utilised the Women’s Euros 2022 to best promote their services?
The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.
Lesson 3 about the metaverse: Wallets, marketplaces, big projects, virtual worlds and more
Each week, you’re learning more and more about how YOU can benefit from the metaverse. There’s still more knowledge to gain through this blog.
Lesson 2 about the metaverse: diverse content creation, blockchain, cryptocurrency and more
The metaverse is being taken seriously across the digital world, especially with the diversification of content, introduction of digital currencies and more.
Lesson 1 about the metaverse; the value of NFTs, community impact, utility, and storytelling
The metaverse is a rapidly expanding landscape being taken seriously across the sporting world. Here’s what we can learn to enhance our awareness of it.
Sharing lessons sports professionals can learn through sports content 