Exclusive interview with Mano Nhouvannasak, football business mastermind

Mano is a business for development mastermind that worked his way up to the pinnacle of German football. Read what he has to say about claiming sports industry excellence.

Exclusive Interview with Dave Evans, General Manager at the Reading FC Community Trust

Dave Evans is an established football coach and the general manager of the charitable arm of one of England’s oldest clubs, Reading FC.

Exclusive interview with Ibrahim Emsallak; General Director at the Flemish Boxing League

Ibrahim Emsallak is a big deal in the Belgium boxing scene, being the director of the Flemish Boxing League. See what he has to stay about pursuing a career in sport.

Ash’s exclusive interview with Júlia Pimenta Salazar, Teams and Programmes Manager at Street Child United

Júlia is a sport development professional who has made life-changing impacts through her work at Street Child United.

MMA vs Boxing; which sport has the more efficient business model?

MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…

The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

Ash’s exclusive interview with Clare Barrell, Senior International Relations Advisor at UK Sport

Clare Barrell is an advocate to represent the voice of sporting opportunities in the UK. Click here to see how her sports career unfolded.

Ash’s mid-week interview with Cathy Long, an ambassador for diversity in sport

Cathy Long was once a football fan just like you who wanted to spark change in the industry for the better. Click here to check out her journey.

What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?

Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.