Matchroom Boxing, led by Eddie Hearn, are arguably one of the toughest promotional competitors in combat sports. What content do they make the most of?
Tag Archives: Sports industry
Bend It Like Beckham: What impact has the film had on Women’s Sport?
It’s been over 20 years since this film was released globally, how has women’s sport changed since then?
Exploring the content strategy of the Professional Fighters League
The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?
Exploring the content strategy of ONE Championship
ONE Championship brand themselves as ‘the home of Martial Arts’. This blog discovers how their content strategy matches up to that statement.
John Morgan: The journalist’s personal brand
John Morgan, commonly heard asking the first questions at UFC Press Conferences, is a leading journalist personality in the MMA community.
Ariel Helwani- The journalist’s personal brand
Ariel Helwani has become one of the most pivotal names amongst MMA journalism. However, hwo has he built his personal brand?
Helen Yee- the journalist’s personal brand
Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?
Hooked On Fight Content- 18.12.21
If your a marketer working in combat sports, this is a must-read!
Israel Adesanya: how does his personal brand enhance his marketability?
Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.
Ryan Garcia: how does his personal brand enhance his marketability?
Ever wondered how Ryan Garcia has become one of the biggest stars in boxing? Well, I’ve got it figured out in this blog!
Ash's Sports Talk 