The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

Ash’s exclusive interview with Clare Barrell, Senior International Relations Advisor at UK Sport

Clare Barrell is an advocate to represent the voice of sporting opportunities in the UK. Click here to see how her sports career unfolded.

Ash’s mid-week interview with Cathy Long, an ambassador for diversity in sport

Cathy Long was once a football fan just like you who wanted to spark change in the industry for the better. Click here to check out her journey.

What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?

Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.

The AST wrap-up: inclusion is key for effective sports marketing

Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…

What is so great about working in sport?

The sports industry has been under significant scrutiny this year; let me remind you about what’s so great about working in this remarkable industry.

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

Harsimran Virdee, advocate for Asian football representation

Harsimran Virdee is the football business executive at Southall Athletic FC who has an accolade of sporting experiences that he shares with me.

The AST wrap-up; record-breaking viewership, new sports content and sport development

This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.