What makes Naomi Osaka so marketable?

We all know how gracious Naomi is on the court. Let’s discover how this makes her so marketable!

The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

What makes sports cards trading such a lucrative investment opportunity?

Sports cards have evolved into one of the most lucrative investments across the trading sector. But why?

What can we do to progress more South Asians to Premier League football?

South Asian under-representation has been a significant issue in Premier League football for a long time. What is it going to take to find a solution?

The AST Wrap: Innovation, partnerships and culture

A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!

The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge

The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?

Luxury football fashion: how has rap culture influenced a new style in the game?

The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?

The AST wrap-up: inclusion is key for effective sports marketing

Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…

If KSI vs Jake Paul happens, what does the future hold for content creators and sport?

KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.