The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge

The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?

Luxury football fashion: how has rap culture influenced a new style in the game?

The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?

The AST wrap-up: inclusion is key for effective sports marketing

Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…

If KSI vs Jake Paul happens, what does the future hold for content creators and sport?

KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.