How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

The AST wrap-up: Influencer boxing, sports crypto and more!

TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is!

Has Triller forever changed boxing?

They’ve become a serious competitor by hosting Tyson vs Jones Jnr, securing Lopez vs Kambosos and have Jake Paul vs Ben Askren soon. How has this all happened?

What can the NBA teach us about effectively promoting sports culture?

From it’s relentless approach to supporting Black Lives Matter, forming it’s first foundation ,and it’s worldwide influence, its only right to read this!

What makes Naomi Osaka so marketable?

We all know how gracious Naomi is on the court. Let’s discover how this makes her so marketable!

The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

What makes sports cards trading such a lucrative investment opportunity?

Sports cards have evolved into one of the most lucrative investments across the trading sector. But why?

What can we do to progress more South Asians to Premier League football?

South Asian under-representation has been a significant issue in Premier League football for a long time. What is it going to take to find a solution?

The AST Wrap: Innovation, partnerships and culture

A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!