The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?