How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?

The AST wrap-up; sport continues to act as a tool for worldwide development

The week of sports business has been hot on sport for development, diversifying football sponsorships and further viewership records established.

The AST wrap-up; Digitalisation continues to dominate the sports industry

Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?

The AST wrap-up, edition five

It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.