Hooked On Fight Content- 18.12.21

If your a marketer working in combat sports, this is a must-read!

Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

The AST wrap-up, edition five

It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.