Exclusive interview with Rohan Shukla: International Marketing Officer at Watford FC

Keen to learn about marketing in football? Wondered what are the key issues with club’s are with their marketing strategies? Well, Rohan’s your man!

The AST wrap-up: Influencer boxing, sports crypto and more!

TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is!

What makes Naomi Osaka so marketable?

We all know how gracious Naomi is on the court. Let’s discover how this makes her so marketable!

Exclusive interview with Arnaud Sivignon: Commercial Coordinator at the International Tennis Federation

Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!

The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

How influential is the sports crypto movement for fan engagement?

Interested to hear about the latest sports crypto trend? Want to know how YOU can benefit from this new movement? Not to worry, I’ve got you covered.

Exclusive interview with Sophie Davis, Social Media Manager and Commercial Writer for Swansea City A.F.C.

Sophie is a trailblazing woman who has done great things in the football industry at Swansea A.F.C. Click here to see how her sports career successes unfolded.

Exclusive interview with Mano Nhouvannasak, football business mastermind

Mano is a business for development mastermind that worked his way up to the pinnacle of German football. Read what he has to say about claiming sports industry excellence.

The AST Wrap-Up: which Premier League club secures their first sleeve sponsorship?

Before the week ends, you’ve got some juicy sports business news to get your eyes drawn to!

The AST Wrap-up: Santa’s delayed delivery of sports business news!

Christmas day has passed, but the celebrations haven’t stopped as the AST wrap-up has arrived!