Exclusive Interview with Diego Colin: Social Media Coordinator at the Professional Fighters League

Ever wondered what it’s like working at the Professional Fighters League? Well, Diego here’s to give you some insight!

Exclusive interview with Rina Anthony Rasolofoniaina: Senior Social Media Manager at ONE Championship

Ever wondered what it’s like working at ONE Championship? How seriously does ONE take meme marketing? Rina joins me for this interview to discuss all things marketing.

Exclusive interview with Tom Lloyd: Communications and Content Manager at Sport Industry Group

Interested in exploring life as a sports journalist, want some advice about getting a career in sport? Well, don’t worry, Tom’s got you covered!

The AST wrap-up: Triller’s fight club could change everything

Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?

Exclusive interview with Jason Auld, action sports athlete and fitness content creator

Jason is a ‘jack of all trades’, a unicyclist, action sports athlete, content creator and sports industry success! How did he do it?

What can football clubs do to turbocharge their content strategy?

With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!

SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?

Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?

AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?