Tag Archives: Shannon Briggs

How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Posted byAshApril 2, 2021Posted inDigitalisation, Fan engagement, Sports CultureTags:Braun Strowman, Conor McGregor, Dillon Danis, Floyd Mayweather, Jake Paul, KSI vs Logan Paul 2, Logan Paul, Mayweather vs Paul, milennials, next-gen, Paulo Costa, Shannon Briggs, Sports Culture, The Big Show, The Staples Center, The UFC, TikTok, Triller, Triller Fight Club, Tyson Fury, WrestleMania, WWE, YouTubeLeave a comment on How is Logan Paul helping the WWE enter a new era of culture?

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

Posted byAshDecember 10, 2020Posted inDigitalisation, Fan engagementTags:betting, Conor McGregor, DAZN, Digital Marketing, Eddie Hearn, Fanmio Boxing, Floyd Mayweather, gambling, generation alpha, generation z, KSI vs Logan Paul 2, Logan Paul, Matchroom Boxing, meme marketing, Shannon Briggs, Tyson vs Jones Jnr7 Comments on Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

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