The AST Wrap: Innovation, partnerships and culture

A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.

EXCLUSIVE INTERVIEW: Daniel Wood, the Professor at the Football Business Academy provides an insight into his career in sport

Daniel Wood was once like the rest of us, he had a vision to work in the sports industry and throughout this piece, you’ll find out his strategy in creating his sports career success.