How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.
Daniel Wood was once like the rest of us, he had a vision to work in the sports industry and throughout this piece, you’ll find out his strategy in creating his sports career success.