Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
Tag Archives: PSG
Luxury football fashion: how has rap culture influenced a new style in the game?
The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?
The AST Wrap-up: Sports sponsorship continues to fuel commercial growth
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
What does sports ‘streamification’ hold for the future of sports broadcasting?
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?
The AST wrap-up, edition five
It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.
Ash’s Sports Talk, your second weekly sports-business wrap-up
This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.
Sharing lessons sports professionals can learn through sports content 