Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?
It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.
This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.