How does Khamzat Chimaev’s personal brand enhance his marketability?

Khamzat Chimaev has grown to become a UFC prodigy, and many can’t wait for his return at UFC267. But what potential lies behind building his personal brand?

Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

Viddal Riley: how does his personal brand enhance his marketability?

You ever wondered how an upcoming boxer could build their personal brand to create their own opportunities? Well, you’ll want to read this!

The AST-wrap up: sport is becoming bigger than itself

Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!