The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation. It’s gotten to a point where traditional athlete’s have many lessons to benefit from with how this new cohort of athlete’s have marketed themselves.
Tag Archives: Personal Brand
Helen Yee- the journalist’s personal brand
Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?
Sports industry trends to look out for in 2022- content isn’t king, it’s golden
This year has been an unorthodox one across the sports industry and content creation has upgraded from being ‘king’ to golden!
How does Khamzat Chimaev’s personal brand enhance his marketability?
Khamzat Chimaev has grown to become a UFC prodigy, and many can’t wait for his return at UFC267. But what potential lies behind building his personal brand?
How does Megan Anderson’s personal brand enhance her marketability?
Ever thought about how you can maximise impact after you stop competing as an athlete? Well, Megan Anderson has you sorted on that!
How does Anthony Joshua’s personal brand enhance his marketability?
Ever wondered how AJ has become one of sports most marketable athlete’s? Well, I think I’ve got it figured out.
Jake Paul: how does his personal brand enhance his marketability?
Jake Paul is the most polarising character in combat sports for a reason, it comes down to his strategy. I’ve got it all worked out for you.
Israel Adesanya: how does his personal brand enhance his marketability?
Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.
Ryan Garcia: how does his personal brand enhance his marketability?
Ever wondered how Ryan Garcia has become one of the biggest stars in boxing? Well, I’ve got it figured out in this blog!
Viddal Riley: how does his personal brand enhance his marketability?
You ever wondered how an upcoming boxer could build their personal brand to create their own opportunities? Well, you’ll want to read this!
Sharing lessons sports professionals can learn through sports content 