What makes Naomi Osaka so marketable?

We all know how gracious Naomi is on the court. Let’s discover how this makes her so marketable!

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

The AST wrap-up: Triller’s fight club could change everything

Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?