Tag Archives: next-gen

How is Logan Paul helping the WWE enter a new era of culture?

For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.

Posted byAshApril 2, 2021Posted inDigitalisation, Fan engagement, Sports CultureTags:Braun Strowman, Conor McGregor, Dillon Danis, Floyd Mayweather, Jake Paul, KSI vs Logan Paul 2, Logan Paul, Mayweather vs Paul, milennials, next-gen, Paulo Costa, Shannon Briggs, Sports Culture, The Big Show, The Staples Center, The UFC, TikTok, Triller, Triller Fight Club, Tyson Fury, WrestleMania, WWE, YouTubeLeave a comment on How is Logan Paul helping the WWE enter a new era of culture?

The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?

Posted byAshFebruary 14, 2021Posted inThe AST Wrap-upTags:AC Milan, BBC, BBC iPlayer, BBC Sport, Bellator MMA, Ben Askren, Big Bash League, commercialisation, Cricket, Digital Marketing, ESports, Formula 1, Formula 1 Esports series, Foxtel, Jake Paul, Kayo, Lewis Hamilton, Milan Media House, motorsport, next-gen, Serie A, Seven, Sports media, Sydney Sixers, Technology, TikTok, Triller, Uefa Euro 20201 Comment on The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!

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