How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
This weeks edition of sports business involves Disney disturbing the broadcasting world, Asian football scaling up and Formula 1 going eco-friendly!
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!