How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
Tag Archives: motorsport
The AST wrap-up: Uefa x TikTok, BBC x Bellator MMA and more!
Has Bellator MMA taken combat sports to a new audience? Is Formula 1 the most digitally engaged sports property? And, is TikTok & Uefa’s partnership just hype or a commercial masterclass?
The AST Wrap-up: broadcasting, sponsorship, esports and more!
This weeks edition of sports business involves Disney disturbing the broadcasting world, Asian football scaling up and Formula 1 going eco-friendly!
The AST Wrap-up: digitalisation keeps sport ahead of the curve
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
The AST wrap-up: the game continues to be revolutionised
Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!
Sharing lessons sports professionals can learn through sports content 