Kamaru Usman’s inspiration on me fighting the greatest fight of my life

Kamaru Usman is a former UFC Champion and MMA great who’s had a major inspiration in my battle against Neuroendocrine cancer. Discover how.

Khabib Nurmagomedov’s inspiration on me fighting the greatest fight of my life

I never thought I’d have to write these words. In May this year, I received the biggest body blow by being told I’ve been diagnosed with Neuroendocrine carcinoma. My mind staggered to take in the doctor’s words considering there’s only so much as humans we can control. This is my story. I share it, soContinue reading “Khabib Nurmagomedov’s inspiration on me fighting the greatest fight of my life”

Michael Bisping’s inspiration on me fighting the greatest fight of my life

This May, I discovered that I’d been diagnosed with an extremely rare form of cancer. Neuroendocrine carcinoma. Despite how much of a body blow this was to hear, it hasn’t fazed my no-quit mentality, here’s how.

Israel Adesanya x Dan Hooker collaboration: the influence of athlete-driven marketing in combat sports

UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!

Exploring the content strategy of the Professional Fighters League

The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?

Exploring the content strategy of ONE Championship

ONE Championship brand themselves as ‘the home of Martial Arts’. This blog discovers how their content strategy matches up to that statement.