MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…
Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?
Khabib Nurmagomedov is the cash cow of the UFC right now. However, what can you apply from his legacy to support yours?
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?
KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.
This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.
Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?