Exclusive Interview with Diego Colin: Social Media Coordinator at the Professional Fighters League

Ever wondered what it’s like working at the Professional Fighters League? Well, Diego here’s to give you some insight!

Jorge Masvidal: how does his personal brand enhance his marketability?

Jorge Masvidal is gradually growing into one of the UFC’s stars in this generation. Jorge is an innovative athlete who’s playing the game well; here’s how.

Exclusive interview with Rina Anthony Rasolofoniaina: Senior Social Media Manager at ONE Championship

Ever wondered what it’s like working at ONE Championship? How seriously does ONE take meme marketing? Rina joins me for this interview to discuss all things marketing.

Exclusive Interview with James McKeown: Chief Operating Officer at UCFB’s Global Institute of Sport

Ever wanted to explore the life of a Chief Operating Officer? Interested to learn what makes a good leader in sport? Well, James’ your man!

The AST wrap-up: Sky Sports, The NHL x ESPN and UFC259

UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!

The AST wrap-up: NBA x Hennessy, Triller outbid Matchroom Boxing and more!

What if I told you Triller has changed boxing forever? Well, discover how!

Exclusive Interview with Layla Anna-Lee: Presenter and Content Creator

Layla Anna-Lee has been the voice of the Olypmics, FIFA World Cup, UFC Europe and poker. Hear what she has to say about working as a content creator in sport.

The AST wrap-up: ONE Championship, WWE, Sport England and more!

ONE Championship soon to release The Apprentice, Sport England appoint a new director and the NWHL secure their largest-ever sponsorship.

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?