The AST wrap-up: Sky Sports, The NHL x ESPN and UFC259

UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!

The AST wrap-up: NBA x Hennessy, Triller outbid Matchroom Boxing and more!

What if I told you Triller has changed boxing forever? Well, discover how!

Exclusive Interview with Layla Anna-Lee: Presenter and Content Creator

Layla Anna-Lee has been the voice of the Olypmics, FIFA World Cup, UFC Europe and poker. Hear what she has to say about working as a content creator in sport.

The AST wrap-up: ONE Championship, WWE, Sport England and more!

ONE Championship soon to release The Apprentice, Sport England appoint a new director and the NWHL secure their largest-ever sponsorship.

Sports industry crossovers: is this the best marketing move for athletes?

Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?

The AST wrap-up: Triller’s fight club could change everything

Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?

Exclusive interview with Ibrahim Emsallak; General Director at the Flemish Boxing League

Ibrahim Emsallak is a big deal in the Belgium boxing scene, being the director of the Flemish Boxing League. See what he has to stay about pursuing a career in sport.

The AST Wrap-up: virtualisation, viewership and new stadium experiences

Power moves in esports, viewership continues to peak, and new stadium experiences are underway!

The AST Wrap-up: esports, the winter games and the future of sports marketing

AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.

The AST Wrap-up: digitalisation keeps sport ahead of the curve

DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!