Tag Archives: Mike Tyson

Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible

Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.

Posted byAshNovember 27, 2020November 27, 2020Posted inFan engagementTags:BT Sport, Digital Marketing, Digitalisation, French Montana, Gen Alpha, Gen Z, Jake Paul, KSI, Lil Wayne, Logan Paul, Mike Tyson, Music, Ne-Yo, Roy Jones, Sponsorship, Triller, Tyson vs Jones, Weedmaps, Wiz Khalifa, YG, YouTube BoxingLeave a comment on Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?

Posted byAshJuly 25, 2020October 25, 2020Posted inDigitalisation, Fan engagementTags:Boxing, Commercialisation in Sport, Digital Marketing, ESports, Internet, Jake Paul, KSI, KSI vs Logan Paul, KSI vs Logan Paul 2, Logan Paul, Mike Tyson, MMA, Sports Business, Sports Marketing, The NBA, YouTubeLeave a comment on What does Jake Paul’s return to boxing teach the sports industry?

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