Jake Paul: how does his personal brand enhance his marketability?

Jake Paul is the most polarising character in combat sports for a reason, it comes down to his strategy. I’ve got it all worked out for you.

Exclusive interview with Rina Anthony Rasolofoniaina: Senior Social Media Manager at ONE Championship

Ever wondered what it’s like working at ONE Championship? How seriously does ONE take meme marketing? Rina joins me for this interview to discuss all things marketing.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?