The AST wrap-up: NBA x Hennessy, Triller outbid Matchroom Boxing and more!

What if I told you Triller has changed boxing forever? Well, discover how!

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

MMA vs Boxing; which sport has the more efficient business model?

MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?

Anthony Joshua vs Tyson Fury; what operational obstacles are yet to overcome?

Anthony Joshua vs Tyson Fury will undoubtedly be one of the biggest fights ever. But what’s the hold up for making it happen?

The AST wrap-up edition 6; partnerships, digitalisation and innovation

Multi-sector partnerships, digitalised fan engagement and event diversification, are what’s in store for this weeks wrap-up.

Significant moments which revolutionised contemporary sport

Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.