The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

SportsProMedia‚Äôs 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

What is so great about working in sport?

The sports industry has been under significant scrutiny this year; let me remind you about what’s so great about working in this remarkable industry.

Would the sports industry benefit from seeing another combat sports crossover?

Innovating the traditional art of sport has become a prominent trend in the modern sports industry. What further impact could this have on its future?