Exploring the content strategy of Matchroom Boxing

Matchroom Boxing, led by Eddie Hearn, are arguably one of the toughest promotional competitors in combat sports. What content do they make the most of?

Exploring the content strategy of the Professional Fighters League

The Professional Fighters League, also known as the PFL, are one of the top combat sports promotions on the planet. How does their content game contribute to this success?

Helen Yee- the journalist’s personal brand

Helen is a well-known journalist across the MMA landscape who’s been endorsed by ESPN, Fox Sports, Forbes and more. How has she built her personal brand?