What makes Naomi Osaka so marketable?

We all know how gracious Naomi is on the court. Let’s discover how this makes her so marketable!

Exclusive interview with Arnaud Sivignon: Commercial Coordinator at the International Tennis Federation

Ever wondered what makes an effective sports sponsorship? Well, Arnaud has you covered in this week’s exclusive interview!

The AST-wrap up: sport is becoming bigger than itself

Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!

Luxury football fashion: how has rap culture influenced a new style in the game?

The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?