What makes sports cards trading such a lucrative investment opportunity?

Sports cards have evolved into one of the most lucrative investments across the trading sector. But why?

What trends can the sports industry expect in 2021?

2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible

Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.

The AST wrap-up: inclusion is key for effective sports marketing

Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?