For the first time, Logan Paul will be featuring at WWE’s WrestleMania event! It’s a significant move for sports culture, here’s why.
Sports cards have evolved into one of the most lucrative investments across the trading sector. But why?
2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!
Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…
Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?