Many have done it and it’s created a new wave of fan engagement. Is this the new marketing strategy for established athletes?
Cathy Long was once a football fan just like you who wanted to spark change in the industry for the better. Click here to check out her journey.
It’s been a digitally influenced week of sports business. From Twitch pushing boundaries in sport, Facebook stepping back into the game and eCommerce continues to flourish in Asia.
The Sports Business weekly wrap-up brings you the most informative news stories all in one place.