Tag Archives: Lionel Messi

The AST Wrap: Innovation, partnerships and culture

A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!

Posted byAshJanuary 3, 2021Posted inThe AST Wrap-upTags:Adidas, Baron Davis, Budweiser, ESports, Gaming, Global Goals World Cup, JD Sports, KFC, KFC Gaming, Lifestyle brand, Lionel Messi, marketing, Partnership, Reebok, Retail, Saudi Arabia, Shoe Palace, Sport for development, Sports Culture, Sportswear, Womens sportLeave a comment on The AST Wrap: Innovation, partnerships and culture

SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

Posted byAshOctober 2, 2020October 25, 2020Posted inDigitalisationTags:Athletes, Boxing, Combat Sport, commercialisation, Digital Marketing, Female Sport, Football, La Liga, Lionel Messi, marketing, MMA, Neilson, Social Media, Sponsorship, Sports Business, SportsProMedia, TennisLeave a comment on SportsProMedia’s 50 most marketable athletes; what does this mean for the future of sports marketing?

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