The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge

The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?

Fame MMA vs YouTube Boxing; the difference between ‘content creators’ and ‘influencers.’

Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?

If KSI vs Jake Paul happens, what does the future hold for content creators and sport?

KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.

What does Jake Paul’s return to boxing teach the sports industry?

Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?

Significant moments which revolutionised contemporary sport

Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.