2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!
Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?
The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?
Fame MMA and YouTube boxing have diversified the traditional combat sports landscape through multiple methods; however, which one has had the most significant impact?
KSI and Jake Paul have cracked every digital algorithm in the book on the internet; they’re not far off doing the same in the sports industry.
Jake Paul will feature for the undercard for the return of Tyson and Jones Jr. What does this teach the sports industry?
Sport has revolutionised into an era where it has become a new and exciting global entertainment business. Click here to see which key events have been a vital part of the process.