The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy

Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!

The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise

Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.