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Tag Archives: Israel Adesanya
Israel Adesanya: how does his personal brand enhance his marketability?
Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.
The AST wrap-up: Sky Sports, The NHL x ESPN and UFC259
UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!
The AST wrap-up: Dortmund x BetMGM, The UFC x Crypto-betting and more!
Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!