Hooked On Fight Content

Are you a marketer in the fight game wanting to learn how you can maximise impact through content? Well, you’ve come to the right place.

Israel Adesanya: how does his personal brand enhance his marketability?

Israel Adesanya is one of the UFC’s established stars in this era, and a lot of that star power comes from his personal brand.

The AST wrap-up: Sky Sports, The NHL x ESPN and UFC259

UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!

The AST wrap-up: Dortmund x BetMGM, The UFC x Crypto-betting and more!

Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!