The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation. It’s gotten to a point where traditional athlete’s have many lessons to benefit from with how this new cohort of athlete’s have marketed themselves.
There’s a new boxing promotion on the horizon known as ‘Showstar Boxing’ who are bringing an influencer exhibition card entitled ‘UK vs USA’. What can they do through content creation to empower this event?
This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.
Ever wanted to explore the life of a Chief Operating Officer? Interested to learn what makes a good leader in sport? Well, James’ your man!
TikTok joins the YouTube boxing wave, socios.com continue to lead the sports crypto movement, and you’ll never guess what LeBron’s next venture is!
We all know Tom Brady was the winner on the pitch last weekend. However, we haven’t discovered who took the W’s on the marketing front for this year’s Super Bowl.
2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!
Christmas has come early with this weeks edition of sports business! Click here to find out what the highest sold fight could be for 2020!
The beautiful game has become more fashionably appealing in this era, thanks to UK rap culture. Who would’ve thought?