The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation. It’s gotten to a point where traditional athlete’s have many lessons to benefit from with how this new cohort of athlete’s have marketed themselves.
This year has been an unorthodox one across the sports industry but influencer-led sport continues to lead the way.
Keen to hear which industry trends will shape the future? What exactly makes a powerful brand partnership? Well, Dominic has you covered this week.
Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?
2020 was a year like no other for the world. I bet you can’t wait to see what 2021 has in store, click here to find out!