They’ve become a serious competitor by hosting Tyson vs Jones Jnr, securing Lopez vs Kambosos and have Jake Paul vs Ben Askren soon. How has this all happened?
Tag Archives: Gen Alpha
What impact will esports make in the Premier League?
Esports and the Premier League have established one of the fastest-growing relationships in sport. What does the future hold?
Mike Tyson vs Roy Jones: a powerful marketing strategy to reach every audience possible
Mike Tyson vs Roy Jones Jnr is today, and there are very few sporting events that have tapped into every audience possible. Take a look at how this legendary bout has done precisely that.
The Sidemen x Leyton Orient: an innovative partnership the sports industry must acknowledge
The Sidemen collaboration with Leyton Orient is a big step forward for sports culture. What can the sports industry learn from this?