The AST Wrap: Innovation, partnerships and culture

A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!

What impact will esports make in the Premier League?

Esports and the Premier League have established one of the fastest-growing relationships in sport. What does the future hold?

The AST wrap-up; Khabib’s next venture, Wrexham to Hollywood and PlayStation make noise

Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.

The AST Wrap-up: esports, the winter games and the future of sports marketing

AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

What does sports ‘streamification’ hold for the future of sports broadcasting?

Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?