Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
A happy new year and welcome to the first AST Wrap-Up of 2021. You won’t want to miss what’s been in store across sports business!
Esports and the Premier League have established one of the fastest-growing relationships in sport. What does the future hold?
Sports business this week sees PlayStation pull off a cheeky marketing gimmick, Khabib step into telecoms and Wrexham AFC embark on a new chapter.
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
Sports streaming has leveraged outcomes in the industry like never before. How could its illustrious growth impact the future?