Tag Archives: gambling

The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?

Posted byAshFebruary 21, 2021February 21, 2021Posted inThe AST Wrap-upTags:Adidas, betting, British Gambling Council, bud light, Content partnership, DraftKings, footwear, Formula One, gambling, Gatorade, Honda, International Automobile Federation, media value, motorsport, NFL, Pepsi, racing, Red Bull Powertrains Limited, Red Bull Racing, Reebok, Sponsorship, sporting goods, Sports content, Sports Culture, Sportswear, Super Bowl LV, The UFC, TikTok, VerizonLeave a comment on The AST wrap-up: UFC x TikTok, Adidas & Reebok part ways and more!

Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

Without a doubt, it’s the most bizarre boxing fight to enter 2021, but how does that impact on the sports events marketability factor?

Posted byAshDecember 10, 2020Posted inDigitalisation, Fan engagementTags:betting, Conor McGregor, DAZN, Digital Marketing, Eddie Hearn, Fanmio Boxing, Floyd Mayweather, gambling, generation alpha, generation z, KSI vs Logan Paul 2, Logan Paul, Matchroom Boxing, meme marketing, Shannon Briggs, Tyson vs Jones Jnr7 Comments on Could Floyd Mayweather vs Logan Paul be the most marketable event in sporting history?

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