How do the UFC & TikTok plan to revolutionise MMA content? Who’s won the media value match-up at the Super Bowl? Plus, what’s next for Adidas and Reebok?
AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
That Covid-19 has caused anxiety, stress and disruption are a given. The world of sport has been impacted as heavily as most other sectors, with 2020’s major events now hanging in the balance. The question now is what sport is still able to do to help.