The AST Wrap-up: Sports sponsorship continues to fuel commercial growth

Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

Sport’s role in global support amidst Coronavirus crisis

That Covid-19 has caused anxiety, stress and disruption are a given. The world of sport has been impacted as heavily as most other sectors, with 2020’s major events now hanging in the balance. The question now is what sport is still able to do to help.