The AST wrap-up: inclusion is key for effective sports marketing

Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…

Ash’s mid-week interview with Dominic Edwards, an innovator for education in football

This week I sat down with Dominic Edwards from West Ham United who discussed his progressive career journey from a coach to a lecturer.

The AST wrap-up; Digitalisation continues to dominate the sports industry

Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?

The AST wrap-up; record-breaking viewership, new sports content and sport development

This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.

The AST weekly sports business wrap-up, edition four

Combat sport continues to push boundaries, technology remains the industries savior and rivals become allies in Rugby.

Steve Stone, from the military to the FA

Mr Steve Stone is a football and coaching development officer from The Army FA. He has outlined his illustrious quest from the military forces to working at the pinnacle of the sports industry.

The AST Weekly sports business wrap-up: 120720

This week wrap-up includes sports industry partnerships, the broadcasting markets stakes rising, and more ‘digitalisation’.

Ash’s Sports Talk, your second weekly sports-business wrap-up

This weeks sport business news includes sport leveraging new audiences across healthcare, fitness, technology and Esports.

Exclusive interview with former Premier League player and professional sports mentor, Jason Lampkin

Jason Lampkin is an ex-professional Premier League starlet who has shared his challenges, inspirations and lessons from his experience as a promising academy star.