The story of DAZN edging closer to becoming the Netflix of Sports

This week, DAZN announced its global launch over 200 territories. What more is left for the network to become the ‘The Netflix of Sports’?

The AST Wrap-up: virtualisation, viewership and new stadium experiences

Power moves in esports, viewership continues to peak, and new stadium experiences are underway!

The AST Wrap-up: esports, the winter games and the future of sports marketing

AC Milan establishes its first esports deal; EA Sports continues to evolve the NHL and UFC gaming experience and more.

The AST Wrap-up: digitalisation keeps sport ahead of the curve

DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!

The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST Wrap-up: illustrious innovations continue to evolve the sporting landscape

The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!

Chris Dolby on becoming the first Asian footballer to represent the football league

Chris Dolby is the Premier League’s first Asian footballer, and he discusses the highs and lows throughout his career on and off the pitch.

SportsProMedia‚Äôs 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?