Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
The sports industry is about to evolve into a new and exciting enterprise we’ve never seen before!
Chris Dolby is the Premier League’s first Asian footballer, and he discusses the highs and lows throughout his career on and off the pitch.
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Sports marketing has become a strategy to encourage diverse audiences to engage in the industry, like never before…
This week I sat down with Dominic Edwards from West Ham United who discussed his progressive career journey from a coach to a lecturer.
Digitalisation continues to be the movement sports business is making to persevere through COVID19, how long could it go on?
This week of sports business has consisted of Instagram imitating TikTok to bring in new audiences; The NBA use sport used for development and English Football reaches new peaks in viewership.