AST weekly wrap-up; the youth continue to influence sports content

Young audiences have become the most important demographic for your sports marketing strategy. How can you captivate this trend?

Harsimran Virdee, advocate for Asian football representation

Harsimran Virdee is the football business executive at Southall Athletic FC who has an accolade of sporting experiences that he shares with me.

Will and Ash discuss the growth of Aston Villa, a ‘digitalised’ era of sport and what this means for the industry’s future

Will Street shares his insights from working for Aston Villa, applying transferable skills and what the future holds for tech and sport.

Steve Stone, from the military to the FA

Mr Steve Stone is a football and coaching development officer from The Army FA. He has outlined his illustrious quest from the military forces to working at the pinnacle of the sports industry.

Exclusive interview with Preeti Shetty about her ambitions to develop society through sport

Preeti Shetty is the Head of Upshot at The Football Foundation. She has kindly shared some invaluable insight into building her sports industry career to inspire a new generation of sporting leaders.