UFC259 PPV figures are out; the NHL extend their affairs with ESPN, Sky Sports partner with the Women’s Sport Collective and more!
This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?
Weili Zhang and Joanna Jedrzejczyk put on one of the best MMA contests in UFC history last weekend. What could this mean for the standard set for women in combat sports?