SportsProMedia‚Äôs 50 most marketable athletes; what does this mean for the future of sports marketing?

This week, SportsProMedia released their 50 most marketable athlete’s list for 2020. What does this demonstrate for sports marketing?

UFC 248: Weili Zhang vs Joanna Jedrzejczyk raises the profile of female Combat Sports

Weili Zhang and Joanna Jedrzejczyk put on one of the best MMA contests in UFC history last weekend. What could this mean for the standard set for women in combat sports?