The AST-wrap up: sport is becoming bigger than itself

Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!

The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy

Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!

What can football clubs do to turbocharge their content strategy?

With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!

The AST Wrap-up: digitalisation keeps sport ahead of the curve

DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!

MMA vs Boxing; which sport has the more efficient business model?

MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…

The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST Wrap-up: Sports sponsorship continues to fuel commercial growth

Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.