Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!
It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!
Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!
With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!
DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!
MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…
Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.