The growth of Influencer-led sport, particularly YouTube Boxing, has been undeniable within this generation.
Chris Mortley is the Senior Communications Manager at Sports Marketing Agency, Oporto Sports and he discuss the lessons he’s learnt throughout his time in the sports industry.
UFC champion, Israel Adesanya & lightweight veteran, Dan Hooker, have collaborated on some YouTube content which illustrates the impact of athlete-driven marketing across the combat sports landscape. Check it out!
The Women’s Euros 2022 has been a huge marketing opportunity for various organisations to maximise impact. Throughout my experience working for Oporto Sports, I couldn’t help but share how some of my clients used this opportunity to boost their brand awareness.
The Women’s Euros so far has gotten off to a flying start! It’s only right I put a content series together that reflects on the content that stood out week by week.
Each week, you’re learning more and more about how YOU can benefit from the metaverse. There’s still more knowledge to gain through this blog.
The metaverse is being taken seriously across the digital world, especially with the diversification of content, introduction of digital currencies and more.
The metaverse is a rapidly expanding landscape being taken seriously across the sporting world. Here’s what we can learn to enhance our awareness of it.
Matchroom Boxing, led by Eddie Hearn, are arguably one of the toughest promotional competitors in combat sports. What content do they make the most of?
Bellator MMA is growing to becoming one of the most exciting MMA promotions. How does their content strategy contribute to this achievement?