Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.
Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?
The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?
Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.
Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!
Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.
Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?
Will Street shares his insights from working for Aston Villa, applying transferable skills and what the future holds for tech and sport.
COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.