The AST wrap-up: impact, impact, impact!

Boxing keeps ahead of the content curve, AS Monaco pioneer the Ligue 1 ecommerce space and Asia gets serious about rugby.

How will Augmented Reality enhance future fan engagement in sport?

Augmented Reality has impacted the sports industry like never before. How will this technology revolutionise fan engagement?

The AST wrap-up; your weekly edition of sports business news

The most marketable sports assets are out for 2020, the gaming landscape grows in China and could the UFC welcome back fans?

The AST Wrap-up: Sports sponsorship continues to fuel commercial growth

Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.

The AST wrap-up: the game continues to be revolutionised

Sponsorship, viewership and extraordinary digital marketing are in store for this weeks wrap-up!

What can sports marketers’ learn and apply from the new Netflix documentary, ‘the social dilemma’?

Are you a sports marketer? If so, this is a must-read to understand how ‘the social dilemma’ can positively impact your role.

The AST wrap-up; a new era for fan engagement in sport

Gen Z audiences continue to influence global fan engagement strategies, what impact will this make?

Will and Ash discuss the growth of Aston Villa, a ‘digitalised’ era of sport and what this means for the industry’s future

Will Street shares his insights from working for Aston Villa, applying transferable skills and what the future holds for tech and sport.

Has COVID19 been a blessing in disguise for fan engagement in sport?

COVID19 has brought many upsets to sport, but not for its fan engagement which has changed forever for the better.