Exclusive interview with Robert Błaszczak: Commercial Development Director at Synergy Sports

Are you interested to hear about media, technology, data and media rights in sport? Well, Robert’s got you covered in this weeks interview.

Mojahed Fudailat’s UFC parody series: a lesson in meme marketing

Have you ever wondered who’s behind these hysterical UFC parody videos? Well, meet Mojahed Fudailat , who’s taught us all many lessons about meme marketing.

How influential is the sports crypto movement for fan engagement?

Interested to hear about the latest sports crypto trend? Want to know how YOU can benefit from this new movement? Not to worry, I’ve got you covered.

The AST wrap-up: Triller’s fight club could change everything

Did Conor McGregor really lose UFC 257? Naomi Osaka leads on female empowerment and how is Triller causing the sports industry to pivot?

The AST-wrap up: sport is becoming bigger than itself

Naomi Osaka secures her second endorsement for 2021 already, AC Milan invest in cryptocurrency and more!

The AST wrap-up: Twitch x Milan, Steph Curry and Drake

It’s never a quiet week on the sports business front! Drake collabs with Nike, Steph Curry, works with Under Armour and AC Milan sign up to Twitch!

The AST Wrap-Up: Leeds United, power moves for Women’s Tennis and Paris 2024 revamps their venue operations strategy

Another proactive week for sports business. Leeds United look to ‘Roc the Nation’, Women’s Tennis enters into a new fan engagement era and more!

What can football clubs do to turbocharge their content strategy?

With millions of followers, lucrative net worths and worldwide influence. Surely, there’s no room for improvement? Well, you thought wrong!

The AST Wrap-up: digitalisation keeps sport ahead of the curve

DAZN edge closer to becoming the Netflix of Sports, Fan engagement can’t stop growing, the NBA explore mobile gaming and more!

MMA vs Boxing; which sport has the more efficient business model?

MMA vs Boxing, the ongoing debate combat sports fans have been having for an eternity without a conclusion, until now…