The AST wrap-up: Dortmund x BetMGM, The UFC x Crypto-betting and more!

Has BetMGM secured its biggest partner to date? Could the World Cup really come to UK and Irish soil? Well, that’s all to find out!

Exclusive interview with Radha Belani; an advocate for showing the world what Sport can do

Radha Belani is a sports creative mastermind that has been essential in showcasing the power of sport at multiple levels. If you’re serious about a career in sport, I suggest you give this a read!

The AST Wrap-up: Sports sponsorship continues to fuel commercial growth

Sports sponsorship continue to evolve the traditional landscape to acquire new audiences, opportunities and diversity.